IT — The New Meeting Point for Contemporary Lifestyle During Milan Fashion Week
Beauty. Fragrance. Wellness. Home. Design. Lifestyle.
THE ECOSYSTEM
WHITE MORE is WHITE’s new project dedicated to brands that embody contemporary lifestyle through creativity, research and excellence.
A curated platform where fashion, beauty, niche fragrances, wellness, home décor, design and product culture come together to create an ecosystem that connects complementary worlds through shared values and meaningful experiences.
The project stems from the awareness that today’s consumers are no longer looking for a product alone, but for a coherent aesthetic universe made of objects, experiences and values that naturally interact with one another. This is why WHITE MORE brings together carefully selected brands distinguished by a strong identity, an ongoing pursuit of excellence and the ability to transform products into experiences.
MORE THAN AN EXHIBITION SPACE
WHITE MORE has been conceived as a dynamic environment where exhibitions, content and experiences coexist within a single curated journey.
Alongside the participating brands, the project will feature a programme of talks, workshops, presentations, immersive experiences and networking opportunities, designed to encourage meaningful encounters and highlight the stories behind each product.
The objective is not simply to exhibit products, but to create an environment where brands can express their identity, engage with their audience and build authentic relationships with buyers, press and industry professionals.
AN INTERNATIONAL COMMUNITY
Participating in WHITE MORE means becoming part of the WHITE ecosystem and engaging with an international community that includes:
- Buyers & Retailers
- Concept Stores & Department Stores
- Hospitality Professionals
- Distributors
- National & International Press
- Creators & Opinion Leaders
- Lifestyle Industry Professionals
A network built over many years that continues to evolve alongside the market, creating new opportunities for business development, distribution and international growth.
Discover More
If you would like to learn more about the project or explore participation opportunities, we’d be delighted to hear from you.